Japanese names!
Besides family or close friends, Japanese are rarely addressed by their given names.
We always introduce ourselves with our last name. (We never introduce ourselves with our first name especially on business).
The Japanese mention the family name first when using full names. For example, with the name Kimura Ichirou, Ichirou is the given name and Kimura is the family name.
The Japanese do not have middle names. Everyone knows that people in Western countries put the given name first, so you can introduce yourself without reversing your name.